Red Basel is a Saudi company specializing in providing an authentic Italian dining experience under its Napoli brand. The story began in 2018, when the company’s founder was living outside the Kingdom, commuting between Britain and Italy, where his true passion for Italian cuisine and its rich flavors was born.
From this passion, and during friendly gatherings with his Italian friends, the idea for the project was born. As an entrepreneur, he realized that the Saudi market needed Italian recipes that matched local tastes, and a concise menu focused on quality and excellence. From there, the journey of recipe development and concept building began.
In 2022, the first branch under the Napoli name opened, offering a dining experience with an Italian character and a Saudi spirit. Since then, Red Basel has been committed to providing high quality, exceptional service, and a genuine attention to detail, with thoughtful expansion that prioritizes customer satisfaction. At Red Basel, we don’t just serve food. We tell a story that began with passion and evolved into a global brand.
Our Vision To be the premier destination for authentic Neapolitan Italian food in the region, offering unparalleled quality and an experience that captures local tastes with a global spirit.
Our Mission To provide a distinctive dining experience that combines authentic Italian flavors with thoughtful details that meet our customers’ expectations, while remaining committed to quality, professionalism, and superior service in every branch we serve.
Our Goals
- – Offering Italian recipes with high standards and consistent quality Satisfying local tastes.
- – Building a strong, steadily growing brand that leaves a mark on the food market.
- – Investing in human capital and developing teams to enhance the customer experience.
- – Preserving authentic identity while continuously innovating in product offerings.
- – Planned expansion within and outside the Kingdom, while maintaining quality and a unique experience.
